Direct access to prescriber-decision reach without intermediary markup.
Real supply from EHR platforms, with transparent pricing and sub-80ms execution. No opacity. No middleman layers.
Access to Scale
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Signals + Coverage
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Integration Made Easy
Four integration methods: Prebid, JSON, API, Custom. Plug Lane4.io supply into the DSP you already use — no stack rebuild, no forced migration.
Let’s Do This
Whether you're a DSP looking for differentiated healthcare inventory, an agency trade desk running pharma programmatic, or an in-house programmatic team — we make clinical supply available without forcing a stack rebuild.