Direct access to prescriber-decision reach without intermediary markup.
Real supply from EHR platforms, with transparent pricing and sub-80ms execution. No opacity. No middleman layers.
Access to Scale
Real-time auction data across a growing NPI footprint. Direct EHR supply — not aggregated, not modeled. Clinical data variables (NPI, NDC, ICD-10) no other platform provides.
Signals + Coverage
Event-sourced clinical signals in the bidstream — real-time, not claims-derived echoes. Signal quality is what makes the difference between reaching the clinical moment and reaching where it used to be.
Signals-as-a-Service (in development) will extend what’s possible at the signal layer.
Integration
Four integration methods: Prebid, JSON, API, Custom. Plug Lane4.io supply into the DSP you already use — no stack rebuild, no forced migration.
Let’s Do This
Whether you're a DSP looking for differentiated healthcare inventory, an agency trade desk running pharma programmatic, or an in-house programmatic team — we make clinical supply available without forcing a stack rebuild.