Blogs
Unlocking Endemic and POC Media: Why Access, Not Supply, Is Holding Back Pharma Performance
For Endemics and POCs, programmatic interoperability is the ad revenue unlock .
What to Watch for as EHR Advertising Enters the Programmatic Era
Agency investment and strategy teams - what you need to know about EHR and programmatic
EHR Aggregators: Simplify Your Connections and Amplify Your Scale
Aggregators represent ad buyers. Lane4.io represents ad sellers. When we work together we create value for our clients.
HIMSS 2025: First-Timer’s Takeaways on Health IT’s Most Important Conference
We walked a lot and learned a lot - See what Lane4.io learned at our first HIMSS.
2025 Trend: The Decline of EHR Aggregators
In 2025 - It’s adapt or die in the EHR advertising world. Aggregators aren’t adapting and are on the decline. Learn how EHRs Ad Sellers can avoid a similar fate.
After 1 Week in Market: EHRs Need to Listen to What DSPs are Telling Us.
Learning what the market wants is important - this is what we’ve learned from DSPs.
It Just Became Easier for EHRs to Sell Programmatic Ad Inventory
For EHRs, adopting programmatic advertising just became easier.
EHRs Are Sitting on a Goldmine: Why Programmatic Advertising Is Their Future
It’s time for EHRs to embrace the programmatic revolution… here’s why.
