Buy Point of Care your way.
The first and only supply side platform purpose built for Point of Care media.
The supply was there. The infrastructure was not.
Point of Care sat outside the bidstream. Bilateral, custom IO, single buyer, someone else's reporting timeline. Not because you did not want it programmatically, but because it was never presented that way.
Connect once.
In the DSP you already use. No proprietary SDK, no new platform for your team to learn. Endemic DSPs integrate in weeks.
Campaigns run in your existing workflow. Same planning, same activation, same optimization, same reporting.
Four ways to buy. Same supply.
Real time bidding
Always on, every integrated buyer, open floor.
Private marketplace
Invited access, negotiated terms, your deal ID.
Programmatic guaranteed
Committed volume, fixed price, booked in advance.
Managed service
When you want it run for you.
Same inventory underneath all four. Pick the one that fits the campaign, or run more than one.
Controlled integration, not an open exchange.
Generic adapters are already pushing Point of Care bid requests to the open market, broadcasting timestamps and prescriber identifiers to anyone listening.
LANE4.io does not. As the first and only supply side platform purpose built for Point of Care media, clinical data stays out of the bidstream. What reaches you is NPI and timestamp, with additional signal available inside direct and invited-buyer deals.
A clearing price, not a negotiated one.
Point of Care inventory is structurally scarce. It does not grow by adding screens, so it should not be priced like inventory that does.
Every moment clears at a competitive price, with sub 80ms decisioning and auction mechanics you can see.
What you get that you did not have.
Real time reporting. Delivery and performance as they happen, not on someone else's timeline. Log discrepancies under 0.03%.
Your targeting, your pacing, your optimization decisions. They stay in your stack, not in a middleman's hands.