Turnkey Access To Health Inventory

Single Point of Access to Endemic, Point-of-Care, and EHR supply unified, scalable, programmatic-ready.

Health Inventory Agencies Buy and Brands Need

Life science brands want to reach HCPs where it matters most.

HCPs report

61%

Higher Trust

in ads placed in endemic, HCP-focused environments compared to digital channels

The Demand Exists. The Access Doesn’t

Top 5 Reasons For Limited Programmatic Access To Health Inventory:

  1. Revenue risk

  2. Loss of control

  3. Technology gaps

  4. Integration hurdles

  5. Resource strain

Health publishers know their inventory is valuable, but most haven’t fully embraced programmatic.

Moving From Friction To Flow

Lane4.io exists to take the weight of publisher challenges off the demand side.

By solving revenue, control, and tech barriers on behalf of publishers, we make premium health supply seamless for agencies and DSPs.