Clinical Event Messaging Inventory That No General-Market SSP Can Offer
Access EHR and retail messaging inventory with NPI-level clinical data embedded in the bidstream — through a single integration with Lane4.io.
Purpose-Built for Health. Not Bolted On.
Lane4.io is not a general SSP trying to serve a health vertical. Every component of the platform — data handling, compliance architecture, publisher relationships — was designed from day one for clinical event messaging in healthcare and pharmaceutical advertising.
Direct relationships with EHR platforms, point-of-care networks, and retail pharmacy messaging publishers. No intermediaries. No aggregated, repackaged supply. Proprietary technology built and owned by Lane4.io.
Clinical Data From the Point of Care
NPI-level prescriber signals. NDC codes. ICD-10 classifications. Enriching every impression, delivered in the bidstream.
This is not aggregated data that is weeks or months old. Lane4.io’s clinical data signals originate at the point of care — from EHR systems and retail pharmacy messaging platforms — and travel with the impression, giving DSPs targeting precision that legacy data sources cannot match.
Relevance and Timing That Legacy Supply Cannot Deliver
EHR messaging reaches prescribers during the clinical decision-making moment. Retail pharmacy messaging connects with patients at the point of dispensation. These are the most relevant touchpoints in pharmaceutical marketing — and Lane4.io is the only SSP that delivers them programmatically with clinical data in the bidstream.
The platform is live, serving programmatic demand today, with DeepIntent integrated and additional DSPs under contract.