Healthcare Inventory That Doesn’t Exist Anywhere Else

Lane4.io delivers clinical-moment ad inventory from EHR, e-prescribing, and pharmacy platforms — all programmatically accessible via our SSP, all HIPAA-compliant.

What Makes This Different

Inventory Details

Ad Formats

Display: 300×250, 728×90, 160×600

Native: In-workflow contextual placements

Video: Pre-roll, mid-roll (where supported)

Supply Sources

EHR platforms

E-prescribing systems

Pharmacy POS and engagement screens

Patient portals

Targeting

NPI-level (individual prescriber)

Specialty and sub-specialty

Therapeutic area

Geography (state, DMA, zip)

Prescribing volume and behavior

Compliance

HIPAA-compliant — no PII in the bidstream

De-identified clinical signals only

BAA available

A Data Layer Is Coming

We’re building something new: a clinical signal data product that will give your advertiser clients closed-loop measurement they can’t get anywhere else. Real-time, de-identified prescribing signals tied to ad exposure.

It’s in development now.

Talk to Us