Our Approach
This isn’t a data problem. It’s a latency problem.
The 70-Second Paradox defines the problem. This is how we think about solving it.
Access, Not Volume
Every platform in healthcare advertising has data. Claims files. NPI databases. Prescription histories. None of it is scarce.
What’s scarce is proximity to the clinical moment — the 70 seconds when a prescribing decision is actually made, a diagnosis is rendered, a therapy is switched. The data describes the moment. But by the time it arrives, the moment is gone.
The gap isn’t in what the industry knows. It’s in when it knows it.
That’s the thesis behind everything we build. The value isn’t in accumulating more data. It’s in closing the distance between a clinical event and the ability to act on it.
Three Principles That Shape Everything We Ship
These aren’t marketing themes. They’re engineering constraints. Every product decision, every partnership, every feature ships against these three standards.
From 90 Days to 8 Milliseconds
The standard healthcare data supply chain runs through 4–6 intermediaries. Claims data is aggregated, normalized, matched, and delivered to buyers weeks or months after the clinical event occurred.
We built a different path. Clinical signals — NPI, NDC, ICD-10 — move from the point of care into the programmatic bidstream without intermediaries. The median latency is under 8 milliseconds.
Same clinical moment. Different century of infrastructure.
Let’s build something.
The Paradox defines the problem. This is how we’re solving it. The next step is yours.
Whether you’re a DSP looking for differentiated supply, a publisher ready to monetize clinical moments, or a brand that wants to reach prescribers at the point of decision — we should talk.